Redesigning the Ehsan Foods e-commerce experience

• Ehsan Foods
• UX Designer & Graphic Designer
• 2023–2024

Problem

Customers struggled with product discovery on the existing site, and brand expression was inconsistent between the web store, packaging, and social.

Approach

Audited the browse and checkout flows, simplified the category structure, and tightened typography and spacing. Built a single visual system that flexed across web, packaging, and social. Ran feedback loops with the marketing and product teams to land tight visual coherence.

Outcome

A faster, more intuitive customer journey. Visual identity now consistent across every touchpoint — web, in-package, and social campaigns.

Stack

• Figma
• Adobe CC
• Web + print production